OUR SERVICES
TO EXPAND BUSINESS INTO A NEW CULTURE IT IS NECESSARY TO GO WAY BEYOND GEOGRAPHY OR SEMANTICS.
That’s why we are here. We help global companies who are lacking intercultural expertise to act effectively in new environments and feel authentic when executing international expansion.
EXPANSION STRATEGIES
Success in international expansion is not guaranteed. Most common failure causes have been identified as: a lack of understanding of local consumers, underestimation of the local competition, and a failure to unlearn the tourist mindset.
Our work is focused on alignment, creation and execution of regional, cluster, and local business decisions.
We help you to manage cross-cultural challenges.
INTERCULTURAL INTERPRETATION
In the Era of globalization, local execution is the challenge to be addressed.
To earn trust and intimacy in new environments, brand communication should be bilingual and also multicultural.
Our work is focused on localizing the brand voice.
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We help you develop new markets as an insider.
TRAINING CULTURAL CHAMELEONS
When you work with us there is not a chance of being lost in translation while your company is trying to conquer new markets.
The company's efforts should be combined with investing in its employees' skills.
Our work is focused on training global teams to become cultural chameleons. Through cultural awareness, global dexterity, cross-culture management, master and regional communications.
We help you to develop cultural intelligence as an asset.
BUSINESS EXPEDITIONS
Business expeditions are an opportunity to immerse deeply in a particular environment in order to understand the culture in which you want to expand.
Be there in a real sense, feel the terrain.
Our expeditions have different approaches, depending on the goal of the project.
We have done many for brands and teams to connect deeper in new territories.
It could be anything from traveling to Puebla to prepare the ground for a sprint about local contemporary urban living trends, to team building for board members and their families at a family-friendly festival in Thailand, or living in Cartagena de Indias before co-creating its city branding.
We help you navigate new ground.
UPCOMING EXPEDITIONS
