FEATURED PROJECTS
LATEST AT HALFNOMADS
CONNECTED TERRITORIES
SPORT VIBES: As the Paris 2024 Olympics unfolded, we analyzed the evolving landscape of sports consumption in Latin America. In collaboration with Float and YouTube, we navigated the streaming era’s constant transformations and explored the dynamic intersections where lifestyle merges with sports culture.
CONNECTED TERRITORIES
As Argentina secured its status as world champion and women's soccer witnessed a notable surge, we transformed Latin-American fan behaviors into a roadmap to guide innovation activities over the years for Conmebol. Collaborating closely with Intuito, we successfully captured the essence of Copa Libertadores, Copa América, and Copa Sudamericana.
CONNECTED TERRITORIES
Collaborating alongside with Float and the Vulcabras team, we orchestrated the seamless entry of the renowned American brand 'Under Armour' into Brazil. Our mission? To decipher the ever-shifting dynamics of sports behavior and mastermind a soft landing for both apparel and footwear lines.
CONNECTED TERRITORIES
FRA​
Due to Brazil's tropical climate, the country encounters unique health challenges. We collaborated with our French partners June and the Biocodex team to explore how Brazilian pharmacists adapt, interact, and effectively manage these seasonal health complexities.
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“The cultural differences between the Brazilian and French pharmaceutical industries are remarkable—thank you for uncovering such unexpected insights!”
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— Julie Hesse, Global team
CONNECTED TERRITORIES
We helped a Brazilian bank become truly global by leveraging our expertise in cultural interpretation. We translated the bank's new core values, which were in Portuguese slang, into Spanish and English to ensure clarity and effectiveness for its global culture launch.
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CONNECTED TERRITORIES
We harmonized American and Brazilian leaders to leverage cultural differences through a Cultural Intelligence approach. In collaboration with Arconte and the X team, we mapped intercultural nuances to align their commercial master plan.
CONNECTED TERRITORIES
We helped the Brazilian brand iupp to find their unique Argentinian, Uruguayan and Paraguayan voice. In Paraguay we chose to communicate in Guaraní - a unique Paraguayan dialect - that was far beyond everyone 's expectations.
“Now I understand your value. I was pleasantly surprised when you delivered the brand-guide in Guarani.”
— Helena Sulzbeck, Itaú Institucional Global
CONNECTED TERRITORIES
Each year, we work with the Pandora Global team to understand regional behaviors. Recently, we helped introduce an innovative 'in vitro' diamond line in a traditionally conservative sector.
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“I'm surprised by the antagonistic responses from these two countries, now we can leverage this to execute regional decisions.”
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— Pandora Global team
CONNECTED TERRITORIES
The challenge was to create real solutions to real immigration problems in the country. People from all sorts of different cultural backgrounds were able to devise creative ways of adapting to Brazilian culture through their own StartUps.
Native kitchens, translation services, and basic information to survive in São Paulo were the hot topics of the new ventures.
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CONNECTED TERRITORIES
We partnered with Differänce Intercultural to create 'Latino Mindset training' tailored specifically for Brazilian global leaders overseeing expansion efforts. This comprehensive program equips leaders with cultural chameleon skills, empowering them to navigate regional business differences with agility and effectiveness.